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Published on April 13, 2016

Pardee Hospital Designated Blue Distinction® Center+ for Maternity Care

Written by Erica Allison

Soon-to-be parents have a new way to identify hospitals that deliver quality, affordable maternity care. Blue Cross and Blue Shield of North Carolina (BCBSNC) announced that Pardee Hospital has been designated as one of the first hospitals to receive the Blue Distinction Center+ for Maternity Care designation, a new designation under the Blue Distinction Specialty Care program.

Research shows that compared to other facilities, those designated as Blue Distinction Centers demonstrate better quality and improved outcomes for patients. On average, Blue Distinction Centers+ are also 20 percent more cost-efficient than non-Blue Distinction Center+ designated health care facilities.

Nearly 4 million babies are born in the U.S. annually, making childbirth the most common cause of hospitalization. This new Blue Distinction Centers+ for Maternity Care program evaluates hospitals on several quality measures, including the percentage of newborns that fall into the category of early elective delivery, an ongoing concern in the medical community. Compared with babies born 39 weeks or later, early term infants face higher risks of infant death and respiratory ailments such as respiratory distress syndrome, pneumonia, and respiratory failure, among other conditions. These babies also have a higher rate of admission to Neonatal Intensive Care Units.

In addition, hospitals that receive a Blue Distinction Center+ for Maternity Care designation agreed to meet requirements that align with principles that support evidence-based practices of care, as well as having initiated programs to promote successful breastfeeding, as described in the Baby-Friendly Hospital Initiative by Baby-Friendly USA or the Mother-Friendly Hospital program by the Coalition for Improving Maternity Services (CIMS) through its 10 Steps of Mother-Friendly Care.The program also evaluates hospitals on overall patient satisfaction, including a willingness to recommend the hospital to others.

Blue Distinction Centers+ for Maternity Care, an expansion of the national Blue Distinction® Specialty Care program, are hospitals recognized for delivering quality, affordable specialty care safely and effectively, based on objective measures developed with input from the medical community. To receive a Blue Distinction Centers+ for Maternity Care designation, a hospital must also meet requirements for cost efficiency.

"Every mother, baby and family deserves a safe, high quality birth experience," said James M. Kirby, II, President and CEO of Pardee Hospital. "At Pardee Hospital, we are committed to serving the families we treat and are honored to be recognized for our safety and quality standards by Blue Cross and Blue Shield of North Carolina."

We're doing the homework for our customers by putting a spotlight on hospitals and facilities that offer high quality services at a fair price, said Dr. Brian Caveney, chief medical officer of BCBSNC. With health care costs continuing to rise, patients want to know how much value they are getting for their health care dollar. Identifying which providers meet or exceed industry standards is an important part of that equation.

Blue Cross and Blue Shield (BCBS) companies across the nation have recognized more than 650 hospitals as Blue Distinction Centers+ for Maternity Care. Hospitals recognized for these designations were assessed using a combination of publicly available quality information and cost measures derived from BCBS companies medical claims.

Since 2006, the Blue Distinction Specialty Care program has helped patients find quality providers for their specialty care needs in the areas of bariatric surgery, cardiac care, complex and rare cancers, knee and hip replacements, spine surgery and transplants. For more information about the program, visitwww.bcbs.com/bluedistinction.

Pardee Hospital is a not-for-profit community hospital founded in 1953 and is managed by UNC Health Care. The hospital is licensed for 222 acute care beds. The hospital has several locations separate from the main campus and a comprehensive physician practice network. For more information or to find a physician, visit www.pardeehospital.org.

About BCBSNC:
Blue Cross and Blue Shield of North Carolina improves the health and well-being of our customers and communities by providing innovative health care products, services and information to more than 3.91 million members, including approximately 1 million served on behalf of other Blue Plans. Since 1933, we have worked to make North Carolina a better place to live through our support of community organizations, programs and events that promote good health. We have been recognized as one of the World's Most Ethical Companies by Ethisphere Institute every year since 2012. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at bcbsnc.com. All other marks are the property of their respective owners.

About Blue Cross Blue Shield Association
The Blue Cross Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for nearly 105 million members – one in three Americans. For more information on the Blue Cross Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.

About Blue Distinction Centers
Blue Distinction Centers (BDC) met overall quality measures for patient safety and outcomes, developed with input from the medical community. A Local Blue Plan may require additional criteria for facilities located in its own service area; for details, contact your Local Blue Plan. Blue Distinction Centers+ (BDC+) also met cost measures that address consumers’ need for affordable health care. Each facility’s cost of care is evaluated using data from its Local Blue Plan. Facilities in CA, ID, NY, PA and WA may lie in two Local Blue Plans areas, resulting in two evaluations for cost of care; and their own Local Blue Plans decide whether one or both cost of care evaluation(s) must meet BDC+ national criteria. National criteria for BDC and BDC+ are displayed on bcbs.com. Individual outcomes may vary. For details on a provider’s in-network status or your own policy's coverage, contact your Local Blue Plan and ask your provider before making an appointment. Neither Blue Cross and Blue Shield Association nor any Blue Plans are responsible for non-covered charges or other losses or damages resulting from Blue Distinction or other provider finder information or care received from Blue Distinction or other providers.

Media Contact


For media inquiries and to arrange interviews, please contact:

Erica Allison, Allison Development Group

828.698.6918

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