Honored for excellence in advertising in the 2010 Aster Awards, Pardee Hospital, received three gold recognitions in this year’s competition. The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2009. Pardee received gold awards for the 2009 Cancer Annual Report, the Recruitment brochure, and the Pardee Hospital Foundation newsletter, Voice.
The Aster Awards receives entries from across the United States as well as Canada and South America. Participant’s entries compete against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. “The quality of this year’s entries went well beyond the judges’ expectations,” said Melinda R. Lucas, Aster Awards program coordinator. Pardee placed in the top 5% in the nation with the three gold level awards.
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The Relay for Life team at Hendersonville Hemotology & Oncology used their physician's to creatively help raise money for the American Cancer Society's Relay coming up at the end of May. The fundraiser was set up by having buckets with each of their physician's names on them, and the doctor with the most money in their bucket at the end of the fundraiser would have to the kiss a cow brought in by one of their patients' local cow farms, Three Arrows Cattle Company, out of Flat Rock.
The idea for the fundraiser came from Dr. John K. Hill, II who finished dead last in the competition, something he was actually excited about. Dr. William D. Medina and Dr. James Radford went back and forth throughout the competition and finally Dr. Radford came out the winner by a little over $66. The lucky lady was Molly, a calf born in February, her mom, Maria, was originally the cow Dr. Radford was going to kiss, but she was scared off by his lipstick he applied prior to puckering up. Molly gladly stepped in and took a sweet kiss on her nose from Dr. Radford with his pinkish red lipstick in front of a small crowd of family, patients, and staff of the Hendersonville Hemotology & Oncology office.
Dr. Radford was happy to be a part of a good cause and Molly was delighted to get off the farm for a few hours and some extra attention.
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The Pardee bear, "The Many Paths of Wellness", as well as 12 other bears have taken over Main Street in Hendersonville. "Bearfootin' in Hendersonville 2010" is celebrating its eighth year as the premier public art exhibit in Western North Carolina. The exhibit is open now and will continue through Saturday, October 23. On this day the adorned bears will gather at the Historic Courthouse at noon for music, food, fun, and a public auction of the bears. A percentage of every winning bid will go to a local charity designated by the winning bidder. Over the past seven years, the auctions have raised over $129,387 for local Henderson County charities.
The Pardee bear can be found at the corner of Main Street and 2nd Avenue. We would like to extend a special thank you to artists, Constance Vlahoulis "The Conn-Artist" and her mother, Barbara Hipwell, for painting the Pardee bear for 2010.
Be sure to stop by and check out each of the bears and the amazing artistry and creativity that went into the making of each of these pieces of art. You can even take a photo with your favorite bear, don't worry, they won't bite! To view a map of the location of the bears click here.
New to this years' exhibit is an online voting poll where a "People's Choice" award will be given out. To vote for your favorite bear, click here.
Dear Mr. Hoce (President/CEO, Pardee Hospital):
We are new patients with Pardee Family Medicine Associates in Fletcher and thought I’d take an opportunity to write you with my impressions. I believe that it would be important to you, as CEO to hear, first-hand from a patient, as consumer impressions of your facilities and staff could impact your organization, either way. My family and I moved to Western North Carolina from the Olympic town of Lake Placid, New York. There, we believe that customer service is “King”. A patient/customer that’s happy and treated like family will return again and again. The front desk personnel, Sarah & Logan gave us a warm greeting. They took time ask about our health goals and desires. They were truly interested in our health goals and objectives and how they and Pardee could help. Professionalism, customer service the Carnegie-approach personified. Since that first time, Drs. Jablecki and Reguyal and their staff always take the time to greet me, ask about my family and my health. The listening skills there are fantastic! The medical staff, Melanie and Kim is completely professional and they are wonderful Pardee representatives as well! Even in these uncertain economic times, everyone is trying to entice business their way, including healthcare. Because of your doctors and their staff in Fletcher, we choose to receive our great medical care at Pardee Family Medicine Associates, where we believe, we are part of the family. In Lake Placid parlance, “A gold medal for customer service and great medical care awarded to Team PARDEE and Pardee Family Medicine Associates!
Sincerely, David H.