The North Carolina Breastfeeding Coalition (NCBC), has presented Pardee’s Women and Children’s Center with the Golden Bow Award for their efforts and sustained commitment to providing breastfeeding-friendly maternity care.
The Golden Bow Award is awarded to birthing centers who have committed to stop distributing infant formula companies’ bags and related materials. The marketing of commercial formula in health care settings decreases the rates of breastfeeding initiation, duration and exclusivity. Golden Bow Award recipients recognize the negative effect this marketing can have on the health of North Carolina’s mothers and babies.
NCBC is a 501(c)(3) non-profit organization that brings together health care providers, agencies, organizations, individuals, families and other breastfeeding advocates to support, protect and promote breastfeeding in the state of North Carolina. Founded in 2005, the NCBC provides a framework for the development and execution of programs to advance breastfeeding support throughout North Carolina.